Physical Touchpoint
Print and small objects are designed as the brand's first tangible encounter.
Paper · Object · MaterialBrand & Experience Lab by Lava Labs
Brand system · Prototype validationSoftMoon
We design experiences that continue through use, memory, and return—not objects made to be consumed once.
SoftMoon is an in-house brand by Lava Labs integrating print, small objects, packaging, and digital interaction into one brand experience. We validate materials, language, use flows, and long-term keeping before developing limited collections and selected collaborations.
Experience Architecture
We design every touchpoint through which a brand is experienced.
Discovery, choice, unboxing, use, storage, and return are treated as one continuous system across physical and digital touchpoints.
Packaging Journey
Packaging is structured around unboxing, storage, and meaningful reuse.
Unboxing · Storage · ReuseContent System
Photography, language, and graphics communicate the product context consistently.
Photography · Editorial · VisualDigital Continuity
QR and mobile web extend physical products into guidance, records, and ongoing content.
QR · Mobile Web · ArchiveDevelopment Collection
Design validation for the first collection.
These are development samples, not finished products for sale. They evaluate material, print, usability, packaging structure, and the digital connection model, with each stage clearly identified.
01Paper Study
Editorial Paper Series
A card-format system validating how language, space, color, and paper texture support recording and gifting.
- Card format
- Print test
- In review
02Object & Package
Keepsake Object System
A product experience connecting unboxing, storage, and reuse around a small keepsake object.
- Small object
- Packaging
- Material study
SoftMoon
ARCHIVE 03
PHYSICAL × DIGITAL
Connected Archive
Continue the records and content connected to a physical object in one place.
03Digital Layer
Connected Archive
A QR-based mobile experience linking production context, record functions, and follow-up content.
- QR
- Mobile web
- Story archive
Design Principles
Three standards guiding every SoftMoon product and content decision
Visual coherence
Color, light, spacing, and material follow one system from physical products to digital screens.
Clear use value
We validate whether the object supports real actions such as recording, sharing, and keeping.
Experience continuity
Product, packaging, photography, language, and web content are designed as one user flow.
SoftMoon Lab
A verifiable process from research to pilot release.
Each idea is managed through observation, hypothesis, prototype, use testing, and documented iteration before informing the next production standard.
01
Print & Paper Systems
We study combinations of color, language, and material through postcards, stickers, cards, and small prints.
- Postcard
- Sticker
02
Small Objects & Kits
We develop compact kit formats that encourage recording, collecting, and participation.
- Record
- Collect
- Participate
03
Packaging Experience
We design packaging that carries the experience from receiving an object to keeping it.
- Unboxing
- Texture
- Reuse
04
Digital Extension
QR, web pages, and visual content extend the story of a physical product onto the screen.
- QR
- Web
- Archive
How We Build
Insight & Brief
Define the use context, user problem, and experience criteria the product must satisfy.
Prototype & Specification
Translate form, dimensions, materials, print, and digital flow into testable specifications.
User Test & QA
Validate usability, readability, storage, accessibility, and the connected journey in context.
Pilot Release & Review
Release to a limited audience and carry operational feedback into the next version.
Development Standards
We define the process standard before the output.
Concept Brief
Purpose, audience, use context, and core message
Material Spec
Material, dimensions, print, packaging, and production details
Use Test
Usability, storage, readability, and digital continuity
Iteration Log
Feedback, change rationale, and decision history
Now & Next
We make the preparation stage visible.
Timing may change based on quality and test results. Updates will be posted here and through Lava Labs channels.
Brand System 1.0
Finalize the logo, color, language, and visual standards for products.
Product Specification & Print Test
Produce initial print samples and packaging structures for usability review.
Small user test
Review use, storage, and digital connection flows with a limited group.
Limited Pilot Release
Introduce the first fully prepared outcomes with a defined quantity and period.
Launch Updates
Collection releases and pilot participation
We only send updates that require action, including collection releases, pilot recruitment, and limited sales. Subscriber data is used solely for these notices.
Collaboration
Design brand objects and digital touchpoints as one system.
We review concept, art direction, packaging, photography, QR, and web content together so the final experience does not fragment across vendors and channels.
Project Scope
- Brand & product concept
- Art direction & packaging
- Photography & editorial content
- QR & mobile web extension
Best suited for: small-batch brands, campaigns and exhibitions, content-connected goods, and packaging renewal